Here's what I like about the first trailer for Iron Man 3: It looks nothing like the other two Iron Man movies. Instead of glib, cocksure Tony, we get laying-defeated-in-the-snow, worried-about-his-loved-ones, fucked-over-the-shit-that-went-down-in-The–Avengers Tony. Instead of overly serious tech-hoarding bad guys, we get Ben Kingsley sporting over-sized rings (potentially magic rings!) and speaking with a bizarre, unidentifiable accent. The whole thing looks somewhat outlandish … which I wholeheartedly approve of, especially when you consider than Iron Man 3 is written and directed by Shane Black, the king of action-movie outlandishness.
My only nitpick: I'd rather have seen another quick character moment or two at the end in favor of the never-ending string of shots of Tony's cliff house getting done blownzed up. Wasn't as wowed by that as maybe Marvel thinks I should be. Plus, I've already seen another Black creation pull off something similar.